Most effective digital marketing techniques according to marketers worldwide in 2018

Most effective digital marketing techniques 2018 This statistic shows a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20 percent of marketers projected that content marketing would be the marketing activity to have the largest commercial impact on their business in 2018.
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Share of respondents
Content marketing20%
Artificial Intelligence and machine learning14%
Big data14%
Social media marketing10%
Marketing automation9%
Mobile marketing9%
Conversion rate optimisation (CRO)5%
Search engine optimisation (SEO)4%
Communities3%
Internet of Things (IoT)3%
Online PR3%
Paid search marketing2%
Wearables2%
Partnerships2%
Other1%
Display1%
Share of respondents
Content marketing20%
Artificial Intelligence and machine learning14%
Big data14%
Social media marketing10%
Marketing automation9%
Mobile marketing9%
Conversion rate optimisation (CRO)5%
Search engine optimisation (SEO)4%
Communities3%
Internet of Things (IoT)3%
Online PR3%
Paid search marketing2%
Wearables2%
Partnerships2%
Other1%
Display1%
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Description Source More information
This statistic shows a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20 percent of marketers projected that content marketing would be the marketing activity to have the largest commercial impact on their business in 2018.
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Release date
January 2018
Region
Worldwide
Survey time period
as of January 2018
Number of respondents
850 respondents
Special properties
among marketers
Method of interview
Online survey
Supplementary notes
Question: Select the single marketing activity that you think will make the largest commercial impact in 2018 for your business (or your clients).
The source does not provide a survey date. The date provided is the release date.

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