Which marketing activity will give your business the biggest incremental uplift in leads and sales in 2017?

Most effective digital marketing techniques 2017 This statistic shows a prediction regarding the most effective marketing techniques of 2017, according to a marketers worldwide. During a December 2016 survey, 20.3 percent of marketers projected that content marketing would be the marketing activity that would give their business the biggest incremental uplift in leads and sales in 2017.
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Share of respondents
Content marketing20.3%
Big data20.2%
Marketing automation10.3%
Mobile marketing9.2%
Social media marketing8.8%
Conversion rate optimisation (CRO)5.9%
Internet of Things (IoT)5.4%
Search engine optimisation (SEO)4.1%
Wearables3.4%
Paid search marketing3.3%
Online PR2.7%
Communities2.6%
Display1.6%
Partnerships1.5%
Other0.9%
Share of respondents
Content marketing20.3%
Big data20.2%
Marketing automation10.3%
Mobile marketing9.2%
Social media marketing8.8%
Conversion rate optimisation (CRO)5.9%
Internet of Things (IoT)5.4%
Search engine optimisation (SEO)4.1%
Wearables3.4%
Paid search marketing3.3%
Online PR2.7%
Communities2.6%
Display1.6%
Partnerships1.5%
Other0.9%

© Statista 2017

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Description Source More information
This statistic shows a prediction regarding the most effective marketing techniques of 2017, according to a marketers worldwide. During a December 2016 survey, 20.3 percent of marketers projected that content marketing would be the marketing activity that would give their business the biggest incremental uplift in leads and sales in 2017.
Show more
Release date
December 2016
Region
Worldwide
Survey time period
as of December 2016
Number of respondents
2,352 respondents
Special properties
among marketers
Method of interview
Online survey
Supplementary notes
* Original question: "Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)."
The source does not provide a survey date. The date provided is the release date.

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