Which marketing activity will give your business the biggest incremental uplift in leads and sales in 2017?

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Share of respondents
Content marketing20.3%
Big data20.2%
Marketing automation10.3%
Mobile marketing9.2%
Social media marketing8.8%
Conversion rate optimisation (CRO)5.9%
Internet of Things (IoT)5.4%
Search engine optimisation (SEO)4.1%
Wearables3.4%
Paid search marketing3.3%
Online PR2.7%
Communities2.6%
Display1.6%
Partnerships1.5%
Other0.9%
© Statista 2017

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About This Statistic

This statistic shows a prediction regarding the most effective marketing techniques of 2017, according to a marketers worldwide. During a December 2016 survey, 20.3 percent of marketers projected that content marketing would be the marketing activity that would give their business the biggest incremental uplift in leads and sales in 2017.

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