Most effective digital marketing techniques according to marketers worldwide in 2018

Most effective digital marketing techniques 2018 This statistic shows a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20 percent of marketers projected that content marketing would be the marketing activity to have the largest commercial impact on their business in 2018.
Show more
Loading statistic...
Expand statistic
Share of respondents
Content marketing20%
Artificial Intelligence and machine learning14%
Big data14%
Social media marketing10%
Marketing automation9%
Mobile marketing9%
Conversion rate optimisation (CRO)5%
Search engine optimisation (SEO)4%
Communities3%
Internet of Things (IoT)3%
Online PR3%
Paid search marketing2%
Wearables2%
Partnerships2%
Other1%
Display1%
Share of respondents
Content marketing20%
Artificial Intelligence and machine learning14%
Big data14%
Social media marketing10%
Marketing automation9%
Mobile marketing9%
Conversion rate optimisation (CRO)5%
Search engine optimisation (SEO)4%
Communities3%
Internet of Things (IoT)3%
Online PR3%
Paid search marketing2%
Wearables2%
Partnerships2%
Other1%
Display1%

© Statista 2018

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows a prediction regarding the most effective marketing techniques of 2018, according to marketers worldwide. The survey results show, that 20 percent of marketers projected that content marketing would be the marketing activity to have the largest commercial impact on their business in 2018.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
as of January 2018
Number of respondents
850 respondents
Special properties
among marketers
Method of interview
Online survey
Supplementary notes
Question: Select the single marketing activity that you think will make the largest commercial impact in 2018 for your business (or your clients).
The source does not provide a survey date. The date provided is the release date.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social media marketing in the U.S."

  • Overview
  • Corporate use
The most important statistics
  • Objectives & tactics
The most important statistics
  • Effectiveness
  • Consumer use
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Social media marketing in the U.S.

All Information
in one Presentation

Social media marketing in the U.S.

Everything On "Social media marketing in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar