Reddit revenues by segment 2022

In 2022, it was estimated that social aggregator and discussion forum Reddit generated the majority of its revenues from its online advertising business, while premium subscriptions generated only around 24 million U.S. dollars. Reddit Coins, the platform currency used to buy awards to reward other Redditors' comments and posts, will be discontinued on September 12, 2023.

Revenues generated by Reddit in 2022, by segment (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

August 2023

More information

Region

Worldwide

Survey time period

2022

Supplementary notes

Estimates modelled by Statista on the basis of data available on Reddit.

Online advertising revenue: Based on the calculation of average revenue per user given by official revenue figures from Reddit.
Paid subscription revenues: Based on annual subscription fee of 49.99 U.S. dollars.
Potential additional revenues: Deduction on Premium Coins from overall coins; estimation: 2,18 USD per 500 coins.

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