Shipping influence on online purchases 2021

A 2021 study revealed that the option of free shipping offered by brands had a significant influence on shoppers when it came to their decisions to order products online, with 50 percent of shoppers reporting this. Additionally, 33 percent of shoppers' purchase decisions were significantly influenced by the speed of shipping.

Share of global consumers influenced by shipping speed and cost when ordering products online as of 2021

Characteristic	Significant influence	Very significant influence
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Release date

February 2022

More information

Region

Worldwide

Survey time period

2021

Number of respondents

12,000 (spread across 12 countries)*

Age group

18 years and older

Supplementary notes

* Survey respondents came from the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.

According to the source: "The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumers packaged goods and retail companies that generate at least 500,000 U.S. dollars in annual online revenue."

This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.

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