Ad formats preferred by U.S. consumers 2021

Published by
J. G. Navarro,
Feb 21, 2024
In March 2021, consumers in the United States were asked which type of advertising they were most comfortable receiving. Direct mail and catalogs came out on top of the ranking, named by 25 percent respondents. Their score indicates the on-going relevance of this traditional type of advertisement.

Advertising formats consumers were most comfortable receiving in the United States as of March 2021

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Release date

April 2021

Region

United States

Survey time period

March 2021

Number of respondents

2,410 respondents

Method of interview

Online survey

Citation formats
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