Business-to-business (B2B) digital advertising spending in the United States was projected to increase by 18.2 percent in 2022, following a 39.1 percent growth in 2021. B2B ad expenditure in the U.S. was estimated to reach 18.5 billion U.S. dollars by 2024.
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 19, 2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024." Chart. September 19, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. (2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in Business-to-business (B2b) Digital Advertising Spending in The United States from 2020 to 2024." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer, Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/ (last visited September 19, 2024)
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph], eMarketer, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/