The global influencer marketing market is forecast to generate 15.2 billion U.S. dollars in 2022. The popularity of influencer marketing worldwide is growing at such a high speed that the global market size is expected to reach 22.2 billion U.S. dollars by 2025, more than double the amount recorded in 2020 (9.7 billion U.S. dollars).
Global influencer market size from 2020 to 2025 (in billion U.S. dollars)
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Statistics on Influencer marketing worldwide
Overview
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- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2019-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
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- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2023
Instagram
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- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
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- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
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- Global influencer marketing value 2016-2022
- Influencer marketing revenue in Latin America 2021-2022
- Influencer marketing market size in Japan 2020-2027
- Influencer marketing market size in Japan 2023, by segment
- Instagram influencer marketing market size in Japan 2020-2027
- Twitter influencer marketing market size in Japan 2020-2027
- YouTube influencer marketing market size in Japan 2020-2027
- TikTok influencer marketing market size in Japan 2020-2027
- Influencer marketing expenditure in the U.S. 2019-2024
- Influencer marketing spending in the U.S. 2022, by platform
- Influencer marketing value in China 2018-2021
- Value of influencer marketing industry in India 2021-2026
- Influencer marketing industry distribution India 2022, by vertical
- Most adopted influencer marketing format by brands India 2022
- Share of influencer marketing campaigns India 2022, by tier
- Top sectors for influencer marketing in Italy 2023
- Share of marketers who created an influencer marketing campaign Italy 2023
- Top factors preventing the creation of influencer marketing campaigns in Italy 2023
- Planned change in influencer marketing budgets in Italy 2023
- Influencer marketing expenditure in Sweden 2016-2022
- Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
Further Content: You might find this interesting as well
HypeAuditor. (July 9, 2022). Global influencer market size from 2020 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1328195/global-influencer-market-value/
HypeAuditor. "Global influencer market size from 2020 to 2025 (in billion U.S. dollars)." Chart. July 9, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1328195/global-influencer-market-value/
HypeAuditor. (2022). Global influencer market size from 2020 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1328195/global-influencer-market-value/
HypeAuditor. "Global Influencer Market Size from 2020 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1328195/global-influencer-market-value/
HypeAuditor, Global influencer market size from 2020 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1328195/global-influencer-market-value/ (last visited March 31, 2023)
Global influencer market size from 2020 to 2025 (in billion U.S. dollars) [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1328195/global-influencer-market-value/