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YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020

A comparison of global spending on YouTube influencer marketing in the first quarters of 2019 and 2020 shows that COVID-19 had a smaller impact on this type of marketing than it had on other forms of advertising. Influencer marketing on YouTube experienced only a slightly lower growth between the two periods, but growth nonetheless, with March 2020 figures reaching 479 million dollars, as compared to 453 million spent in March 2019.

Global influencer marketing spending on YouTube impacted by coronavirus in 1st quarter 2019 and 1st quarter 2020

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Release date

June 2020



Survey time period

Q1 2019 and Q1 2020

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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