Frequency of social video use among marketers in the Netherlands 2017-2019

This statistic shows the results of a survey question on how often marketers in the Netherlands used social video from 2017 to 2019. As of 2019, approximately 20 percent of the respondents they had not used social video. This is a decrease compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

Frequency of use of social video among marketers in the Netherlands from 2017 to 2019

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Source

Release date

August 2019

Region

Netherlands

Survey time period

15 January, 2019 to 13 February, 2019

Number of respondents

n 2017 = 266; n 2018 = 254; n 2019 = 258

Age group

18-54 years

Special properties

marketers who used online video; The figures have been taken from several publications.

Method of interview

Online omnibus survey

Supplementary notes

This question was phrased by the source as follows: "Hieronder ziet u een aantal vormen van online video. Kunt u aangeven hoe vaak u daar in de afgelopen twee jaar gebruik van heeft gemaakt?" (in English: Below you see a few examples of online video. Can you indicate how often you used this in the last two years?).

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Statistics on "Social media advertising in the Netherlands"

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