Brazil: main social media users by political orientation 2023

According to a 2023 survey, around 37 percent of Brazil's leading social media service user base leaned toward a Right-wing political position. Besides being used by the majority of the country's population, Facebook, Instagram, TikTok and Youtube reflected the general political landscape among social media platform users the country. Meanwhile, 40 percent of Tumblr users in Brazil had a left-wing position in comparison to other networks, while 39 percent of local Twitch users had a right-wing leaning.

Distribution of leading social media platform users in Brazil as of August 2023, by political position

Characteristic	Left	Center	Right	Prefer not to answer
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Release date

September 2023

More information

Region

Brazil

Survey time period

January to August 2023

Number of respondents

6,728*

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’; Single Pick;

Base for each app:

* Users of social media platforms (total) n=6,728
Facebook users n=5,312
Instagram users n=5,761
LinkedIn users n=2,038
Pinterest users n=2,007
Reddit users n=493
Snapchat users n=847
TikTok users n=3,347
Tumblr users n=288
Twitch users n=891
Twitter users n=2,577
YouTube users n=5,651

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