Brazil: main social media users by political orientation 2022

According to a 2022 survey, around 33 percent of Brazil's leading social media service user base leaned toward a Right-wing political position. Besides being used by the majority of the country's population, Facebook, Instagram, TikTok and Youtube reflected the general political landscape among social media platform users the country. Meanwhile, users of Tumblr and Twitter were that most leaned towards a left-wing position in comparison to other networks, while 35 percent of LinkedIn users had a right-wing leaning.

Distribution of leading social media platform users in Brazil as of May 2022, by political position

Characteristic	Left	Center	Right	Prefer not to answer
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-	-	-	-	-
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-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

August 2022

More information

Region

Brazil

Survey time period

January to August 2022

Number of respondents

1,923 respondents

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’; Single Pick;

Base for each app:

* Users of social media platforms (total) n=1,923
Facebook users n=1,596
Instagram users n=1,647
LinkedIn users n=601
Pinterest users n=717
Reddit users n=156
Snapchat users n=311
TikTok users n=1,021
Tumblr users n=99
Twitch users n=216
Twitter users n=744
YouTube users n=1,697

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