Beauty brand Ipsy – the largest creator-owned brand worldwide by revenue (estimated annual revenue of half a billion U.S. dollars) – had a monthly traffic of 1.5 million visits to its website ipsy.com as of August 2022. Kylie Cosmetics, second in the revenue ranking, reported 2.5 million monthly visits.
Monthly website traffic of largest creator-owned brands worldwide as of August 2022
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NeoReach. (August 31, 2022). Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1340732/creator-brands-website-traffic/
NeoReach. "Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits)." Chart. August 31, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1340732/creator-brands-website-traffic/
NeoReach. (2022). Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1340732/creator-brands-website-traffic/
NeoReach. "Monthly Website Traffic of Largest Creator-owned Brands Worldwide as of August 2022 (in 1,000 Visits)." Statista, Statista Inc., 31 Aug 2022, https://www.statista.com/statistics/1340732/creator-brands-website-traffic/
NeoReach, Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits) Statista, https://www.statista.com/statistics/1340732/creator-brands-website-traffic/ (last visited July 27, 2024)
Monthly website traffic of largest creator-owned brands worldwide as of August 2022 (in 1,000 visits) [Graph], NeoReach, August 31, 2022. [Online]. Available: https://www.statista.com/statistics/1340732/creator-brands-website-traffic/