Growth of Meta in-app ad impressions worldwide 2021-2022

Published by Statista Research Department, Mar 2, 2023
In 2022, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram and WhatsApp) increased by 18 percent compared to the number reported a year earlier. In 2021, the number increased by 10 percent.

Change in Meta in-app ad impressions worldwide in 2021 and 2022

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Release date

February 2023

Region

Worldwide

Survey time period

Q4 2021 to Q4 2022

Supplementary notes

Figures preceding 2022 were retrieved from earlier releases.

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Overview

4

Company

8

Benchmark

7

Segment - Family of Apps

8

Segment - Reality Labs

5

Public opinion

6

Outlook: the metaverse

7

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Topics

FacebookSocial mediaMeta PlatformsInstagramFacebook advertising and marketing
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