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Tools for measuring content marketing ROI worldwide 2022

Published by Valentina Dencheva, Feb 24, 2023
During a global survey conducted in 2022, 64 percent of responding marketing professionals stated their organizations used Google Analytics to assess the return on investment (ROI) of content marketing activities. Another 44 percent used social media analytics tools for the same purpose.

Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022

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Source

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In cooperation with
Semrush
Release date

February 2022

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

among marketers and businesses from 34 different countries

Supplementary notes

The source does not specify the date of the survey.

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Statistics on " Content marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

21

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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