Influencer marketing spend growth in the U.S. 2022-2023, by player type

Published by Statista Research Department, Dec 3, 2024
In 2022, the influencer marketing growth rate in the United States stood at 22.2 percent. A year later, in 2023, it was expected to fall to 17.6 percent. Specifically for content providers, the 2022 value at 25.9 percent and was forecast to decrease to 20.6 percent.

Influencer marketing spending growth rates in the United States in 2022 and 2023, by player type

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Release date

October 2023

Region

United States

Survey time period

2022

Supplementary notes

* Forecast.

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Overview

7

Budget & costs

5

Doing business

8

Market leaders

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Spotlight: TikTok influencer marketing

8

Consumer perspective

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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