During a survey carried out in late 2022, 54 percent of responding full-time marketing and customer experience leaders from the Asia-Pacific region whose businesses used customer data platforms reported that they had already gained more direct relationships with customers and 42 percent stated they noted a rise in customer loyalty.
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Today. (March 9, 2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/
Business Today. "Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022." Chart. March 9, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/
Business Today. (2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/
Business Today. "Benefits of Customer Data Platforms (Cdps) According to Marketing and Customer Experience Leaders in The Asia-pacific Region as of November 2022." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/
Business Today, Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022 Statista, https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/ (last visited October 15, 2024)
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022 [Graph], Business Today, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376761/apac-perceived-benefits-of-cdps/