Coupon usage among U.S. households with kids 2023

In the United States, nearly half of consumers with children under the age of 18 at home said they sometimes used coupons when shopping for goods in-store in 2023. In contrast, about a third of in-store shoppers without kids sometimes used coupons when the option was available to them. Overall, consumers with children living in their household were more likely to make use of coupons than those without children.

Frequency of coupon usage when buying in-store among consumers with and without children living in their household in the United States in 2023

Characteristic	Consumers with children at home	Consumers without children at home
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Release date

February 2023

More information

Region

United States

Survey time period

February 3 to 5, 2023

Number of respondents

1,078*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you are making a purchase in person at a store that takes coupons, how often do you use coupons?"

* The respondent base was split as follows:
- Respondents with children younger than 18 years of age living in their household (n=351)
- Respondents without children younger than 18 years of age living in their household (n=727)

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