According to a study conducted in 2022, online shoppers in the United States were most comfortable with sharing their birthdate when creating accounts or completing purchases on both social media or retailer sites. Shoppers were least comfortable with sharing payment information on social media for the same reasons, and location history when it came to retailers.
Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022
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Harris Poll. (September 9, 2022). Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 [Graph]. In Statista. Retrieved May 22, 2024, from https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. "Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022." Chart. September 9, 2022. Statista. Accessed May 22, 2024. https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. (2022). Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022. Statista. Statista Inc.. Accessed: May 22, 2024. https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll. "Share of Online Shoppers Who Are Comfortable Sharing Personal Information with Retailers and Social Media Companies in The United States as of 2022." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/
Harris Poll, Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 Statista, https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/ (last visited May 22, 2024)
Share of online shoppers who are comfortable sharing personal information with retailers and social media companies in the United States as of 2022 [Graph], Harris Poll, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1389970/us-online-shopper-comfort-sharing-information-social-media-retailers/