According to a survey conducted in Japan in March 2023, 42 percent of young men stated that they trusted or referred to a particular influencer or celebrity because they see him or her often on YouTube. Appearances on YouTube were the most commonly given reason, followed by being a fan of the person.
Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023
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LINE Research. (May 10, 2023). Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/
LINE Research. "Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023." Chart. May 10, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/
LINE Research. (2023). Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/
LINE Research. "Leading Reasons to Trust Influencers and Celebrities among Young Men in Japan as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/
LINE Research, Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023 Statista, https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/ (last visited April 29, 2024)
Leading reasons to trust influencers and celebrities among young men in Japan as of March 2023 [Graph], LINE Research, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396643/japan-reasons-to-trust-influencers-and-celebrities-among-young-men/