Social media marketing analytics tools market size Japan 2020-2027

Published by Statista Research Department, Dec 7, 2022
The annual expenditure of businesses on analytics tools for social media marketing in Japan was estimated to amount to eight billion Japanese yen in 2023. It was expected that the market would decrease to 7.5 billion yen by 2025 and then stay on that level in the following years.

Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses on tools such as social listening and planning tools, effectiveness measuring tools, etc. (not including monitoring tools); domestic market

Supplementary notes

*Prospect.
**Forecast.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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