Social media account marketing market size in Japan 2020-2027

Annual expenditure on the operation of accounts for social media marketing in Japan from 2020 to 2023 with a forecast until 2027

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Release date

November 2022



Survey time period

2020 to 2023

Special properties

annual expenditure of businesses on the operation of their own social media accounts for marketing purposes (excluding influencer marketing); domestic market

Supplementary notes


100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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