According to a survey among Vietnamese internet users conducted by Decision Lab, in the second quarter of 2024, roughly 42 percent of respondents confirmed using TikTok for online shopping. Since its launch in April 2022, the penetration rate of TikTok Shop has been accelerating fast in the country.
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024
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Decision Lab. (August 26, 2024). TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. "TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024." Chart. August 26, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. (2024). TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab. "Tiktok Shop Penetration Rate in Vietnam from 3rd Quarter 2022 to 2nd Quarter 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/
Decision Lab, TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/ (last visited October 08, 2024)
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 [Graph], Decision Lab, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1457634/vietnam-tiktok-shop-penetration-rate/