The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
* Forecast Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
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Marketing Land. (March 14, 2017). Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019 [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
Marketing Land. "Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019." Chart. March 14, 2017. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
Marketing Land. (2017). Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
Marketing Land. "Net Digital Display Ad Market Share of Major Ad-selling Companies in The United States from 2016 to 2019." Statista, Statista Inc., 14 Mar 2017, https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
Marketing Land, Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019 Statista, https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/ (last visited February 23, 2020)
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