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Digital display ad market share of major ad-selling companies in the U.S. 2016-2019
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Digital display ad market share of major ad-selling companies in the U.S. 2016-2019
Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
by A. Guttmann,
last edited
Apr 24, 2018
The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
| Snapchat | Amazon | Yahoo! | Verizon (AOL and Millennial Media) | Microsoft (LinkedIn) | IAC | ||||
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| Snapchat | Amazon | Yahoo! | Verizon (AOL and Millennial Media) | Microsoft (LinkedIn) | IAC | ||||
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
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by A. Guttmann,
last edited
Apr 24, 2018
The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
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- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
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Statistics
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Ad-selling companies worldwide: digital advertising market share 2016-2019
- Desktop display ad spend in the U.S. 2014-2019
- Twitter: share of U.S. digital display ad revenues 2016-2019
- Desktop display ad spend in the U.S. 2014-2019, by format
- Social ad revenue growth in the U.S. 2015-2018
- Facebook: share of U.S. digital display ad revenues 2016-2019
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Forecasted digital advertising revenue in selected Nordic countries 2021
- Brazil: leading online display advertisers 2017
- Digital advertising revenue in India from 2008 to 2023
Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2020, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
- Distribution of digital advertising spending in the United States as of June 2018, by industry
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- Facebook's global revenue as of 1st quarter 2019, by segment (in million U.S. dollars)
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- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
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- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
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- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
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- Desktop display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
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- Change in social network advertising revenue in the United States from 2015 to 2018
- Net digital display ad revenues of Facebook as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Forecasted digital advertising revenue in selected Nordic countries in 2021 (in million euros)
- Leading online display advertisers in Brazil in 2017 (in million Brazilian reals)
- Digital advertising revenue in India from 2008 to 2023 (in billion Indian rupees)
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