It was calculated that in in 2019 Google's ad revenues (including YouTube) accounted for 10.6 percent of total net digital display ad revenues in the United States. At the same time Amazon's ad revenues accounted for 4.1 percent, and are forecast to further grow to a 5.6-percent share by 2022.
Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2021
* Forecast Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (jncl. in-stream and outstream video ads), and sponsorships.
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eMarketer. (July 27, 2020). Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2021 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2021." Chart. July 27, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. (2020). Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2021. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Net Digital Display Ad Market Share of Major Ad-selling Companies in The United States from 2019 to 2021." Statista, Statista Inc., 27 Jul 2020, https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer, Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2021 Statista, https://www.statista.com/statistics/237208/digital-display-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/ (last visited July 05, 2022)
