The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
- Media & Advertising›
- Advertising & Marketing ›
Digital display ad market share of major ad-selling companies in the U.S. 2016-2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
Exclusive Premium Statistic
The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
| Snapchat | Amazon | Yahoo! | Verizon (AOL and Millennial Media) | Microsoft (LinkedIn) | IAC | ||||
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| Snapchat | Amazon | Yahoo! | Verizon (AOL and Millennial Media) | Microsoft (LinkedIn) | IAC | ||||
|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows the net digital display advertising market share of major ad-selling companies in the United States in 2016 and provides a forecast until 2019. The source projected that in 2019 Yahoo! would take 2.4 percent of the total U.S. digital display advertising revenue.
Show more- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
Other interesting statistics
+
+Digital Market Outlook: digital advertising revenue in selected countries 2018
+
+Digital Market Outlook: digital advertising revenue in European countries 2018
+
+Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format
+
+Digital Market Outlook: display advertising revenue in the UK 2016-2022, by industry
+
+Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
+
+Digital Market Outlook: banner ad revenue per internet user UK 2016-2022
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Banner advertising in the United Kingdom"
- Overview
The most important statistics
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Digital display advertising revenue in the United Kingdom (UK) from 2016 to 2022, by industry (in million U.S. dollars)Digital Market Outlook: display advertising revenue in the UK 2016-2022, by industry
- Revenue
The most important statistics
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: banner ad revenue in the UK 2016-2022
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022, by device (in million U.S. dollars)Digital Market Outlook: banner advertising revenue in the UK 2016-2022, by device
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022Digital Market Outlook: banner advertising revenue change in the UK 2017-2022
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022, by deviceDigital Market Outlook: banner ad revenue change UK 2017-2022, by device
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022 (in U.S. dollars)Digital Market Outlook: banner ad revenue per internet user UK 2016-2022
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022, by device (in U.S. dollars)Digital Market Outlook: banner ad revenue per internet user UK 2016-2022, by device
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022Digital Market Outlook: banner ad revenue as share of GDP in the UK 2016-2022
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by deviceDigital Market Outlook: banner ad revenue as share of GDP UK 2016-2022, by device
- Country Comparisons
The most important statistics
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Digital advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in European countries 2018
- Digital banner advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: banner advertising revenue in selected countries 2018
- Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)Digital Market Outlook: banner advertising revenue in European countries 2018
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Ad-selling companies worldwide: digital advertising market share 2016-2019
- Desktop display ad spend in the U.S. 2014-2019
- Desktop display ad spend in the U.S. 2014-2019, by format
- Social ad revenue growth in the U.S. 2015-2018
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Forecasted digital advertising revenue in selected Nordic countries 2021
- Facebook: share of U.S. digital display ad revenues 2016-2019
- Digital advertising revenue in India from 2007 to 2021
- Digital and print advertising revenue of U.S. newspapers 2003-2014
- Display advertising industry operating revenue in Canada 2012-2013
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Advertising in Italy
- Advertising in the Netherlands
- Programmatic advertising
- Ad blocking
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
- IAB Podcast Ad Revenue Study
- Advertising market in the U.S.
Statistics on the topic
Free statistics
- Digital and print advertising revenue of U.S. newspapers from 2003 to 2014 (in billion U.S. dollars)
Premium Statistics
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Digital display advertising revenue in the United Kingdom (UK) from 2016 to 2022, by industry (in million U.S. dollars)
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Digital banner advertising revenue in the United Kingdom (UK) from 2016 to 2022, by device (in million U.S. dollars)
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022
- Digital banner advertising revenue growth in the United Kingdom (UK) from 2017 to 2022, by device
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022 (in U.S. dollars)
- Digital banner advertising average revenue per internet user in the United Kingdom (UK) from 2016 to 2022, by device (in U.S. dollars)
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022
- Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by device
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Digital banner advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)
- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
- Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019
- Desktop display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Desktop display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Change in social network advertising revenue in the United States from 2015 to 2018
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Forecasted digital advertising revenue in selected Nordic countries in 2021 (in million euros)
- Net digital display ad revenues of Facebook as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Digital advertising revenue in India from 2007 to 2021 (in billion Indian rupees)
- Operating revenue generated by display advertising industry in Canada from 2012 to 2013 (in million Canadian dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.