Digital ad spending in China was projected to reach around 109 billion U.S. dollars in 2023, over half of which would come from display advertising. Digital advertising would very likely maintain an over 70 percent share of the total media ad revenue in the coming few years.
Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Digital advertising expenditure in Ukraine 2015-2018
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Nonprofit digital advertising spending share in the U.S. 2019, by format
- Indonesia: digital ad spend growth 2012-2018
- North America: digital ad spend growth 2013-2018
- Peru: digital ad spend growth 2015-2019
- Southeast Asia: digital advertising expenditure 2015-2020
- Desktop ad spend in the U.S. 2014-2019
- Digital ad spend growth rate India 2019-2023
- Western Europe: digital ad spend growth 2013-2018
- Digital share of advertising spending in Sweden 2012-2024
- Digital sponsorship advertising spending in the U.S. 2014-2019
- Australia: digital ad spend 2008-2016
- Digital advertising quality priorities in Europe 2018
- Non-alcoholic beverages industry advertising expenditure in Poland 2020, by medium
eMarketer. (June 29, 2020). Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. "Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars) ." Chart. June 29, 2020. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. (2020). Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. "Digital Advertising Spending in China from 2016 to 2019 with Forecasts until 2024 (in Billion U.S. Dollars) ." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer, Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/ (last visited March 01, 2021)