Digital ad spend in China was projected to reach around 118.8 billion U.S. dollars in 2023. It would very likely maintain an over 70 percent share of the total media ad revenue in the coming few years.
Digital advertising spending in China from 2016 to 2023
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
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LinkedIn. (December 23, 2019). Digital advertising spending in China from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
LinkedIn. "Digital advertising spending in China from 2016 to 2023 (in billion U.S. dollars) ." Chart. December 23, 2019. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
LinkedIn. (2019). Digital advertising spending in China from 2016 to 2023 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
LinkedIn. "Digital Advertising Spending in China from 2016 to 2023 (in Billion U.S. Dollars) ." Statista, Statista Inc., 23 Dec 2019, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
LinkedIn, Digital advertising spending in China from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/ (last visited February 19, 2020)
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