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Digital advertising expenditure in China 2016-2024

Published by Lai Lin Thomala, Jul 1, 2020
Digital ad spending in China was projected to reach around 109 billion U.S. dollars in 2023, over half of which would come from display advertising. Digital advertising would very likely maintain an over 70 percent share of the total media ad revenue in the coming few years.

Digital advertising spending in China from 2016 to 2019 with forecasts until 2024 (in billion U.S. dollars)

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Release date

June 2020

Region

China

Survey time period

2016 to June 2020

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong

Supplementary notes

*Forecast.

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Topics

Advertising in ChinaGlobal advertising marketAdvertising industry in IndiaMedia industry in ChinaBRIC advertising
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