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Ad spend vs. media time gap in Germany 2022

Published by
A. Guttmann,
Nov 8, 2021
Among the presented media, print press was projected to be the most over-invested media in Germany in 2022. They are expected to take a significantly smaller share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for online audio and podcast.

Difference between advertising spending and time spent with selected media in Germany in 2022 (index score)

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Release date

October 2021

Region

Germany

Survey time period

October 2021

Special properties

forecast

Supplementary notes

A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.

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