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Ad spend distribution APAC 2018, by medium

Published by Leander von Kameke, Feb 17, 2022
This statistic presents the distribution of advertising spending in the Asia Pacific region in 2018, broken down by medium. According to data from Zenith, the internet had a share of about 46.52 percent of the total advertising spending, followed by TV with a share of approximately 30.13 percent in that year.

Distribution of advertising spending in Asia Pacific in 2018, by medium

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Source

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In cooperation with
Zenith
Release date

December 2019

Region

Asia, APAC

Survey time period

2018

Special properties

current prices

Supplementary notes

Figures have been rounded.

Asia Pacific region includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

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Statistics on Advertising in the United States

Overview

8

Broadcast media

7

Print media

5

Out-of-home

6

Digital

6

Podcasts

7

Advertising response

7

Further related statistics

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