Ad spend distribution APAC 2018, by medium

This statistic presents the distribution of advertising spending in the Asia Pacific region in 2018, broken down by medium. According to data from Zenith, the internet had a share of about 46.52 percent of the total advertising spending, followed by TV with a share of approximately 30.13 percent in that year.

Distribution of advertising spending in the Asia Pacific region in 2018, by medium

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Source

In cooperation with
Zenith
Release date

December 2019

Region

APAC

Survey time period

2018

Special properties

current prices

Supplementary notes

Figures have been rounded.

Asia Pacific region includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

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Statistics on "Advertising in Asia Pacific"

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