Attitudes towards mobile advertising in the U.S. in 2012, by age and format

The statistic shows the shares of cosumers who had a very or somewhat favorable attitude towards different formats of online advertising on mobile devices in the United States in 2012, broken down by age. During the survey, eight percent of 35 to 49 year old respondents said they had a very or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in advertising spending in 2015.

How would you characterize your attitude to each of the following formats of advertising on mobile devices?

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Release date

November 2012


United States

Survey time period


Number of respondents

n = 800

Special properties

smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or information about the age group of the respondents.

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Statistics on "Mobile advertising and marketing in the U.S."

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