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Consumer opinions on Super Bowl TV commercials in the U.S. 2014-2017

The statistic shows consumer opinions on Super Bowl TV advertising in the United States from 2014 to 2017. According to the source, 18 percent of respondents stated that Super Bowl TV commercials made them aware of advertiser brands in 2017, while two years earlier the same was true for 20.1 percent of responding Americans.

What are your opinions about Super Bowl TV commercials?

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Release date

February 2017


United States

Survey time period

2014 to 2017

Number of respondents


Age group

18 years and older

Supplementary notes

* 2014: n = 6,417; 2015 n = 6,375; 2016 n = 7,293; 2017 n=7,600.
In 2017 only select responses were available.
Multiple answers were possible.
The source does not provide information on the type of the survey used.
Missing figures were not provided by the source.
Figures for 2014 come from previous reporting.

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Statistics on "Advertising consumption and perception"

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