Management of data synthesis in the market research industry worldwide 2017

This statistic displays who is responsible for the synthesis of multiple data sources within the market research industry in the third and fourth quarter of 2017. During the survey, 44 percent of respondents stated that their organization's market research/insights department was responsible for managing data synthesis.

Who is responsible for managing data synthesis?

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Source

Release date

2018

Region

Worldwide

Survey time period

Q3 and Q4 2017

Number of respondents

1,533 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.

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Statistics on "Market research"

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