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Advertising price during the Academy Awards broadcast 2002-2016

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Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2016 (in million U.S. dollars)

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This statistic illustrates the average price of a 30-second commercial during the Academy Awards from 2002 to 2016. In 2012, the average price of a 30-second spot during the Academy Awards was 1.61 million US dollars.

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TV advertising revenue in the U.S. 2016-2020

TV advertising revenue in the U.S. 2016-2020

Average cost of a TV commercial during major sporting events in the U.S. in 2014

Average cost of a TV commercial during major sporting events in the U.S. in 2014

Global television advertising revenue 2016-2020

Global television advertising revenue 2016-2020

March madness: cost of a TV commercial 2002-2015

March madness: cost of a TV commercial 2002-2015

NBA finals: cost of a TV commercial 2013-2015

NBA finals: cost of a TV commercial 2013-2015

Average cost of a TV commercial during the Grammy Awards 2010-2016

Average cost of a TV commercial during the Grammy Awards 2010-2016

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Prices & Access

Statistics on "TV advertising in the U.S."

Global overview

The most important statistics

Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region

U.S. revenue/spending

The most important statistics

TV advertising revenue in the United States from 2016 to 2020 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2020
National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
Change in TV advertising spending in selected formats in the United States in February 2017U.S. TV ad spend growth 2017, by format
Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
Scatter vs. upfront TV advertising spending share in the United States in August 2016Scatter vs. upfront TV ad spend share in the U.S. 2016

Ad prices

The most important statistics

Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2016 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2016
Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2016 (in thousand U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2016
Average cost of a 30-second commercial during the Golden Globes from 2010 to 2016 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2016
Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
Average cost of a 30-second TV commercial during the Super Bowl from 2008 to 2016 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2008-2016

Largest spenders

The most important statistics

Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2016
Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2016
Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)Leading advertisers at the Academy Awards 2016
Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
Advertising spending of largest Super Bowl advertisers in 2016 (in million U.S. dollars)Largest Super Bowl advertisers 2016
Advertising spending of leading TV advertisers during the NCAA championship in 2016 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2016
Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers

Categories

The most important statistics

Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2016, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. 2016, by category
Long-form direct response TV (DRTV) advertising spending in the United States in 1st quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)Automotive TV ad spend in the U.S. 2014-2016
Fragrance TV advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)Fragrance TV ad spend in the U.S. 2014-2015
Wireless carriers TV advertising spending in the United States in 2014 and 2015 (in billion U.S. dollars)Wireless carriers TV ad spend in the U.S. 2014-2015
Gaming industry television advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)Gaming industry TV ad spend in the U.S. 2014-2015
Leading TV advertising categories during the NCAA championship in 2016 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2016

Programmatic

The most important statistics

Programmatic television advertising spending in the United States from 2015 to 2018 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2018
Share of programmatic in TV advertising spending in the United States from 2015 to 2018Share of programmatic in TV ad spend in the U.S. 2015-2018
Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
What kinds of TV inventory are you most interested in purchasing programmatically?Types of TV inventory bought programmatically by marketers in the U.S. 2016
Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016

Corporate use

The most important statistics

Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
Will your organization increase, decrease or maintain spending on the following marketing mediums in 2017?Planned changes to marketing budgets in the U.S. in 2017, by channel
Which delivery methods do you use for acquisition?Leading customer acquisition methods in the U.S. 2015
Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2016Short-form DRTV advertising campaigns in the U.S, 2011-2016

Consumer perceptions

The most important statistics

Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
Which type of ads do you most dislike?Most disliked ads in the U.S. 2016
How often do you purchase a product or service advertised in the following media?Advertising effectiveness in the U.S. 2016, by medium
To what degree do the following influence your buying decisions?Types of ads influencing buying decisions in the U.S. 2015
Media via which luxury shoppers saw or heard advertising as of September 2015Luxury shoppers in the U.S. - ad recall 2015
Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015
Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015Reaction to commercials in primetime TV in the U.S. 2015
Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015

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