Advertisers have continuously reduced spending on radio advertising in China. In 2023, beverage companies spent 23.2 percent less on radio advertising in the country compared to the previous year. In the meantime, only alcoholic drinks, business and services, IT products and office automation service segments reported a positive growth on radio ad spending.
Annual radio advertising spending growth in China in 2023, by leading industry
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Sohu, & CTR MarketResearch. (February 5, 2024). Annual radio advertising spending growth in China in 2023, by leading industry [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/
Sohu, und CTR MarketResearch. "Annual radio advertising spending growth in China in 2023, by leading industry." Chart. February 5, 2024. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/
Sohu, CTR MarketResearch. (2024). Annual radio advertising spending growth in China in 2023, by leading industry. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/
Sohu, and CTR MarketResearch. "Annual Radio Advertising Spending Growth in China in 2023, by Leading Industry." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/
Sohu & CTR MarketResearch, Annual radio advertising spending growth in China in 2023, by leading industry Statista, https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/ (last visited September 21, 2024)
Annual radio advertising spending growth in China in 2023, by leading industry [Graph], Sohu, & CTR MarketResearch, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/256147/radio-ad-spend-growth-in-china-by-industry/