Mobile advertising activities among millennial smartphone users in the UK 2013

Mobile advertising activities performed by millennial smartphone users (18 to 24) in the United Kingdom (UK) as of March 2013

Mobile advertising activities among millennial smartphone users in the UK 2013 This statistic displays the mobile advertising activities performed among smartphone users aged 18 to 24 in the United Kingdom as of March 2013. 38.1 percent of users recalled seeing web ads.
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Mobile advertising activities performed by millennial smartphone users (18 to 24) in the United Kingdom (UK) as of March 2013

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Share of users
Social network - read posts from organizations/brands/events56.2%
Web/app ads: recall seeing ads38.1%
Saw in-game ads29.7%
Social network - clicked on ad26.7%
Social network - received coupon/offer/deal25.3%
Scanned QR/barcode with mobile phone13.8%
Share of users
Social network - read posts from organizations/brands/events56.2%
Web/app ads: recall seeing ads38.1%
Saw in-game ads29.7%
Social network - clicked on ad26.7%
Social network - received coupon/offer/deal25.3%
Scanned QR/barcode with mobile phone13.8%
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This statistic displays the mobile advertising activities performed among smartphone users aged 18 to 24 in the United Kingdom as of March 2013. 38.1 percent of users recalled seeing web ads.
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