This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
Exclusive Premium Statistic
This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Online advertising metrics"
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Facebook CPL in higher education advertising in the U.S. in 2018, by program
- Facebook CTR in higher education advertising in the U.S. 2018, by program
- Digital video advertising campaign objectives in the United Kingdom (UK) 2015-2017
- Video games: Facebook advertising metrics 2013-2014
- E-commerce: Facebook advertising metrics 2013-2014
- Brazil: ad spend of the federal government in Facebook 2010-2016
- Italy: expenditure on Facebook advertising among tourism companies 2015
- Italy: users opinion on social media adverts 2018, by social medium
- Distribution of Facebook advertising worldwide 2013-2014, by ad type
- Italy: popularity of Facebook advertising among tourism companies 2015
- Selected social networks media ad spend in the U.S. 2016
- Canada: popular advertising objectives 2013
- Canada: popular advertising objectives 2012, based on HHI
- Canada: attention paid to ad objectives 2012, by economic mobility
- U.S. LinkedIn social network advertising revenue share 2015-2018
- Survey on devices with popup blockers in Norway 2016-2017
- Detected use of ad blockers in Finland 2018, by device
- Share of individuals paying for ad blockers in Norway 2018
- Sum that the French would pay for a loyalty card 2016
- Sustainable energy: global investments in energy smart technologies 2004-2016
