This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
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Average CPM of Facebook advertising campaigns 2018, by objective
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Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
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This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
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This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
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- Show publisher information
- Release date
- March 2018
- Region
- Worldwide
- Survey time period
- March 2018
- Special properties
- data based on 148,187 campaigns run by 1,132 advertising accounts
- Supplementary notes
- All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.
More information
- Region
- Worldwide
- Survey time period
- March 2018
- Special properties
- data based on 148,187 campaigns run by 1,132 advertising accounts
- Supplementary notes
- All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.
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