This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective
(in U.S. dollars)
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Metricool. (March 26, 2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)." Chart. March 26, 2018. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. (2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average Cost-per-mille (Cpm) of Facebook Advertising Campaigns Worldwide as of March 2018, by Objective (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool, Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/ (last visited April 04, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
