• Facebook advertising campaigns CPM by objective 2018 l Statistic

Media & Advertising›
Advertising & Marketing ›
Average CPM of Facebook advertising campaigns 2018, by objective

Premium

Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
Exclusive Premium Statistic

Average CPM of Facebook advertising campaigns 2018, by objective

This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.

Show more

About this statistic

Show source

Download Settings Share

Chart type

Datalabels

Description Source More information

This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.

Show more

Show sources information; Show publisher information
Release date: March 2018

Region: Worldwide
Survey time period: March 2018
Special properties: data based on 148,187 campaigns run by 1,132 advertising accounts
Supplementary notes: All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.

More information

Other interesting statistics

Facebook: number of monthly active users worldwide 2008-2018

Facebook: number of monthly active users worldwide 2008-2018

Facebook: number of monthly active users worldwide 2008-2018

Facebook: advertising revenue worldwide 2009-2017

Facebook: advertising revenue worldwide 2009-2017

Facebook: advertising revenue worldwide 2009-2017

Facebook: global user age and gender distribution 2018

Facebook: global user age and gender distribution 2018

Facebook: global user age and gender distribution 2018

Most popular product brands on Facebook 2018

Most popular product brands on Facebook 2018

Most popular product brands on Facebook 2018

Social media platforms used by marketers worldwide 2018

Social media platforms used by marketers worldwide 2018

Social media platforms used by marketers worldwide 2018

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Facebook marketing "

Adoption

The most important statistics

Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)Number of active advertisers on Facebook 2016-2018
Facebook ad adoption by U.S. businesses in 2016, by advertiser typeFacebook ad adoption by U.S. businesses 2016, by industry
Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
Social media used by B2B marketers in North America from 2011 to 2017Social media used by B2B marketers in North America 2011-2017

Budgets and investments

The most important statistics

Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017

Usage

The most important statistics

Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017

Cost & effectiveness

The most important statistics

Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017Facebook: advertising metrics 2013-2017
Leading digital publishers in the United States as of May 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017

Facebook ad revenue

The most important statistics

Facebook's advertising revenue worldwide from 2009 to 2017 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2017
Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company

Audience & customer engagament

The most important statistics

Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
Distribution of Facebook users worldwide as of April 2018, by age and genderFacebook: global user age and gender distribution 2018
Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016

Leader rankings

The most important statistics

Biggest publishers on Facebook in September 2017, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2017
Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
Leading apparel brands with the most Facebook fans as of June 2018 (in millions)Facebook: number of fans of popular apparel brands 2018
Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)Facebook: number of followers of popular beauty brands 2018
Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic

Related Studies: Available to Download in PDF or PPTX Format

Facebook marketing

All Information
in one Presentation

Facebook marketing

141 page/s
English
pptx
Detailed references

Everything On "Facebook marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

Statistics on the topic

Topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Request webinar