Average CPM of Facebook advertising campaigns 2018, by objective

Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective

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Release date

March 2018

Region

Worldwide

Survey time period

March 2018

Special properties

data based on 148,187 campaigns run by 1,132 advertising accounts

Supplementary notes

All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.

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