What are other Facebook advertising costs and metrics?
Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at 63 cents at the end of 2018 . Certain studies reveal that CPCs vary depending on the marketing campaign objective. This means that campaigns aiming at app installs, lead generation and product catalog sales are the most expensive, whereas campaigns targeting post engagement, messages and video views are on the opposite side of the spectrum.
How does Facebook compare with other social media among marketers?
The majority of marketers indicate that Facebook is the most important social platform for their business, with a staggering 40 percent lead over LinkedIn and even Facebook’s own platform - Instagram. However, with recent data breaches Facebook has seen some decrease in growth. Its position is still strong enough that marketers increase their spending on the social network. However, Instagram seems to be overtaking the older brother, and more industry professionals are planning to increase investments in the photo sharing platform than in Facebook.