Advertising response in Latin America in Q1 2013, by medium

To what extent do you take action on the following forms of advertising?

Advertising response in Latin America in Q1 2013, by medium The graph presents data on advertising response in Latin America in the first quarter of 2013, broken down by medium. During a survey, 75 percent of respondents stated they always or sometimes took action on radio ads.
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To what extent do you take action on the following forms of advertising?

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Share of respondents who always or sometimes take action
Recommendations from people I know85%
Ads on TV80%
E-mails I signed up for80%
Branded websites79%
Editorial content such as newspaper articles78%
Ads in newspapers77%
TV program product placements76%
Ads in magazines76%
Ads served in search engine results75%
Ads in radio75%
Brand sponsorship75%
Ads on social networks75%
Consumer opinions posted online74%
Billboards and other outdoor advertising72%
Ads before movies70%
Online video ads70%
Online banner ads68%
Display ads on mobile devices68%
Text ads on mobile phones65%
Share of respondents who always or sometimes take action
Recommendations from people I know85%
Ads on TV80%
E-mails I signed up for80%
Branded websites79%
Editorial content such as newspaper articles78%
Ads in newspapers77%
TV program product placements76%
Ads in magazines76%
Ads served in search engine results75%
Ads in radio75%
Brand sponsorship75%
Ads on social networks75%
Consumer opinions posted online74%
Billboards and other outdoor advertising72%
Ads before movies70%
Online video ads70%
Online banner ads68%
Display ads on mobile devices68%
Text ads on mobile phones65%
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The graph presents data on advertising response in Latin America in the first quarter of 2013, broken down by medium. During a survey, 75 percent of respondents stated they always or sometimes took action on radio ads.
Show more
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