Consumers willingness to share information with retailers in the United Kingdom 2013

This survey shows the rating of how willing consumers are to share various types of information with retailers in order to have a more personalised shopping experience in the United Kingdom (UK). According to the survey conducted in 2013, respondents were least willing to share their phone number collected at point of sale, with a rating of 1.7 out of 5.

How willing are you to share the following information with retailers in order to have a more personalized shopping experience?

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Source

Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499*

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).

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