• U.S. Instagram penetration rate 2023 | Statista

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In 2019, 37.8 percent of the U.S. online population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over 120.3 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.

Instagram penetration rate in the United States from 2018 to 2023

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Release date

January 2020

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Region

United States

Survey time period

2018 to 2019

Supplementary notes

* Forecast.
Internet users who access their Instagram account via any device at least once per month.

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