• U.S. Instagram penetration rate 2023 | Statista

Premium

In 2019, 37.8 percent of the U.S. online population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over 120.3 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.

Instagram penetration rate in the United States from 2018 to 2023

Source

Show detailed source information?

Register for free

Already a member?

Sources

Show sources information

Show publisher information

Release date

January 2020

More information

Region

United States

Survey time period

2018 to 2019

Supplementary notes

* Forecast.
Internet users who access their Instagram account via any device at least once per month.

Other statistics on the topic
Instagram in Europe

Most popular social networks worldwide as of January 2020, ranked by number of active users (in millions)

Social Media & User-Generated Content

Global social networks ranked by number of users 2020

Leading countries based on number of Facebook users as of January 2020 (in millions)

Social Media & User-Generated Content

Countries with the most Facebook users 2020

Most popular mobile social networking apps in the United States as of September 2019, by monthly users (in millions)

Mobile Internet & Apps

Most popular social media apps in the U.S. 2019, by audience

Number of Facebook users in the United States as of January 2018, by age group (in millions)

Social Media & User-Generated Content

Number of U.S. Facebook users 2018, by age

Statista Accounts: Access All Statistics. Starting from $708 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$59 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax.

Statistics on "Social media usage in the United States"

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Further related statistics

Further Content: You might find this interesting as well

Statistics

Topics

Instagram in Europe

Social media marketing

Statista Accounts: Access All Statistics. Starting from $708 / Year

Learn more about how Statista can support your business.