total number of Instagram users in the United States is expected to be over 120.3 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
In 2019, 37.8 percent of the U.S. online population accessed the photo sharing service Instagram. By 2023, the Instagram penetration rate in the United States from 2018 to 2023
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eMarketer, & Forbes. (January 6, 2020). Instagram penetration rate in the United States from 2018 to 2023 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/293778/us-instagram-penetration/
eMarketer, und Forbes. "Instagram penetration rate in the United States from 2018 to 2023." Chart. January 6, 2020. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/293778/us-instagram-penetration/
eMarketer, Forbes. (2020). Instagram penetration rate in the United States from 2018 to 2023. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/293778/us-instagram-penetration/
eMarketer, and Forbes. "Instagram Penetration Rate in The United States from 2018 to 2023." Statista, Statista Inc., 6 Jan 2020, https://www.statista.com/statistics/293778/us-instagram-penetration/
eMarketer & Forbes, Instagram penetration rate in the United States from 2018 to 2023 Statista, https://www.statista.com/statistics/293778/us-instagram-penetration/ (last visited May 20, 2022)