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U.S. Instagram usage rate 2014-2020

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Instagram penetration rate in the United States from 2014 to 2020

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About This Statistic

This statistic gives information on the projected Instagram penetration in the United States from 2014 until 2020. In 2015, 24.2 percent of the U.S. population accessed the social networking and photo sharing service. By 2019, the total number of Instagram users in the United States is expected to be over 111 millions. With more than 400 million monthly active users, Instagram is one of the most popular social networks worldwide.

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Instagram accounts with the most followers worldwide 2017

Instagram accounts with the most followers worldwide 2017

Number of monthly active Instagram users 2013-2017

Number of monthly active Instagram users 2013-2017

U.S. market share of leading social media websites 2016

U.S. market share of leading social media websites 2016

Reach of social media used by U.S. teens and young adults 2017

Reach of social media used by U.S. teens and young adults 2017

Distribution of Instagram traffic 2017, by country

Distribution of Instagram traffic 2017, by country

Instagram: distribution of U.S. users 2016, by age

Instagram: distribution of U.S. users 2016, by age

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Statistics on "Instagram"

Overview

The most important statistics

Number of monthly active Instagram users from January 2013 to April 2017 (in millions)Number of monthly active Instagram users 2013-2017
Number of daily active Instagram users from October 2016 to April 2017 (in millions)Number of daily active Instagram users 2017
Number of Instagram users in the United States from 2015 to 2020 (in millions)Instagram: number of users in the United States 2015-2020
Instagram penetration rate in the United States from 2014 to 2020U.S. Instagram usage rate 2014-2020
Global Instagram usage penetration from 2013 to 2015Instagram: global membership reach 2013-2015
Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)Estimated annual Instagram revenue 2015-2021

Benchmark

The most important statistics

Leading countries based on number of monthly active Instagram users as of 1st quarter 2016 (in millions)Leading Instagram markets worldwide 2016
Leading social media websites in the United States in November 2016, based on share of visitsU.S. market share of leading social media websites 2016
Most popular social networks of teenagers in the United States from Fall 2012 to Spring 2017Preferred social networks of U.S. teens 2012-2017
Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
Percentage of U.S. internet users who use selected social networks as of April 2016Share of U.S. internet users who use selected social networks 2012-2016
Distribution of time spent on apps on mobile devices in the United States in June 2015, by categoryTime spent on apps on mobile devices 2015, by category
Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)Leading mobile apps in the United States 2016, ranked by unique visitors
Mobile audience reach of leading smartphone apps in the United States as of June 2017Reach of most popular U.S. smartphone apps 2017

Demographics

The most important statistics

Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
Distribution of Instagram users in the United States as of December 2016, by age groupInstagram: distribution of U.S. users 2016, by age
Percentage of U.S. internet users who use Instagram in April 2016, by age groupShare of U.S. internet users who use Instagram in 2016, by age group
Percentage of U.S. internet users who use Instagram in April 2016, by annual household incomeShare of U.S. internet users who use Instagram in 2016, by household income
Percentage of U.S. internet users who use Instagram in April 2015, by ethnicityShare of U.S. internet users who use Instagram 2015, by ethnicity
Percentage of U.S. internet users who use Instagram in April 2016, by education levelShare of U.S. internet users who use Instagram in 2016, by education level
Regional distribution of desktop traffic to Instagram.com as of February 2017, by countryDistribution of Instagram traffic 2017, by country

Usage

The most important statistics

Instagram accounts with the most followers worldwide as of August 2017 (in millions)Instagram accounts with the most followers worldwide 2017
Frequency of Instagram use in the United States as of May 2017Instagram usage frequency in the United States 2017
Instagram usage frequency of active users worldwide as of 3rd quarter 2016Instagram: global usage frequency 2016
Usage of Instagram stories among adult Instagram users in the United States as of August 2016U.S. usage of Instagram stories 2016
Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016U.S. user preference of Instagram and Snapchat Stories 2016
Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
Usage of selected social media apps during the planning of everyday activities according to Millennial users in the United States as of October 2015Social media usage during everyday activity planning by U.S. Millennials 2015
Most popular tourist attractions worldwide on Instagram as of October 2016, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2016

Advertising and marketing

The most important statistics

Social media platforms used by B2C marketers in North America as of August 2016Usage of social media platforms for B2C content marketing in North America 2016
Average number of daily brand posts on Instagram as of 1st quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
Average number of video and image post user interactions on Instagram during December 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
Average number of monthly image posts by brands to Instagram as of December 2016, by profile sizeInstagram: monthly image posts by brands 2016, by profile size
Average number of monthly image posts by brands to Instagram from January 2016 to June 2017Instagram: monthly image posts by brands 2016-2017
Average number of monthly video posts by brands to Instagram from January 2016 to June 2017Instagram: monthly video posts by brands 2016-2017
Monthly follower growth of brand Instagram profiles from January 2016 to June 2017Instagram: monthly brand profile follower growth 2016-2017
Social media platforms used by travel agents for marketing in the United States in 2016Social media platforms used by travel agents in the U.S. in 2016

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