This statistic gives information on the projected Instagram penetration in the United States from 2017 until 2022. In 2018, 52.5 percent of the U.S. social networking population accessed the photo sharing service. By 2020, the total number of Instagram users in the United States is expected to be over 120.3 millions. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
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U.S. Instagram usage rate 2017-2022
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Instagram penetration rate in the United States from 2017 to 2022
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This statistic gives information on the projected Instagram penetration in the United States from 2017 until 2022. In 2018, 52.5 percent of the U.S. social networking population accessed the photo sharing service. By 2020, the total number of Instagram users in the United States is expected to be over 120.3 millions. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
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This statistic gives information on the projected Instagram penetration in the United States from 2017 until 2022. In 2018, 52.5 percent of the U.S. social networking population accessed the photo sharing service. By 2020, the total number of Instagram users in the United States is expected to be over 120.3 millions. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.
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- Release date
- August 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast.
Internet users who access their Instagram account via any device at least once per month.
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
-
* Forecast.
Internet users who access their Instagram account via any device at least once per month.
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
- Number of social network users in the United States from 2015 to 2022 (in millions)United States: number of social network users 2015-2022
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Penetration of leading social networks in the United States as of 3rd quarter 2017United States: social network penetration Q3 2017
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by adults in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. adults 2014-2019
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Reasons online users in the United States share life milestones on social media as of September 2017U.S. user reasons for sharing life milestones on social media 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platformU.S. parental awareness of children's social media accounts 2018
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017Extent on newsfeed change according to U.S. social media users 2017
- Mobile social
The most important statistics
- Social media usage as share of total mobile minutes in leading online markets as of May 2017Social share of mobile minutes in selected countries 2017
- Number of smartphone social network users in the United States from 2014 to 2020 (in millions)Number of U.S. smartphone social network users 2014-2020
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017Most popular apps that male U.S. mobile users cannot do without 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017Most popular apps of female U.S. mobile users cannot do without 2017
- Average time spent per day with mobile messaging apps by adults in the United States 2015 to 2019U.S. adult daily mobile messaging app engagement 2015-2019
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular social apps accessed several times a day among mobile users in the United States as of 2nd quarter 2017Most frequently accessed mobile social apps in the United States 2017
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Facebook usage penetration in the United States from 2015 to 2022Facebook: online reach in the United States 2015-2022
- Facebook penetration in the United States from 2013 to 2020, by age groupU.S. Facebook usage penetration 2013-2020, by age group
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Most popular Facebook activities in the United States as of October 2017Facebook activities of users in the United States 2017
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Leading brands in the United States on social media in 2017, based on user engagement (in million actions)Leading U.S. brands on social media 2017, by user engagement
- Leading brands in the United States on Facebook in 2017, based on user engagement (in million actions)Leading U.S. brands on Facebook 2017, by user engagement
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)Leading U.S. brands on Twitter 2017, by user engagement
- Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)Leading U.S. brands on Instagram 2017, by user engagement
- Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2017, by video engagement
- Reasons why consumers in the United States call out brands on social media as of July 2017U.S. consumer reasons calling out brands on social media 2017
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Instagram usage rate 2014-2019, by age
- Latin America: countries with most Instagram users 2018
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Daily Instagram users in Sweden 2016, by age group
- U.S. user preference of Instagram and Snapchat Stories 2016
- Latin America: Instagram penetration in 2016, by education
- Instagram penetration rate among young Japanese 2018, by occupation
- Latin America: Instagram penetration in 2016, by age
- Latin America: Instagram usage penetration in 2016, by gender
- Pinterest: U.S. user distribution 2013-2019, by gender
- Europe: social media penetration 2014
- Thailand: social network penetration Q3 2017
- Italy: female users experience and interaction on Facebook in 2017
- Social media's importance to internet users worldwide July 2013, by country
- Social media influencers by age in France 2018
- Giphy usage reach in the United States 2018, by annual household income
- Social media account ownership among internet users 2015, by gender
- Nicaragua: penetration of selected social networks 2016
- Italy: wholesale ad retail firms using social media 2014, by social media usage
Studies
- Social media usage in Finland
- Social media usage in the Netherlands
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in Belgium
- Social media usage in Italy
- Social media usage in India
- Facebook and Instagram in the Benelux region
- Social media usage in the United States
Statistics on the topic
Free statistics
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2017 and 2022 (in millions)
- Number of social network users in the United States from 2015 to 2022 (in millions)
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Penetration of leading social networks in the United States as of 3rd quarter 2017
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Social media usage as share of total mobile minutes in leading online markets as of May 2017
- Number of smartphone social network users in the United States from 2014 to 2020 (in millions)
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Average time spent per day with mobile messaging apps by adults in the United States 2015 to 2019
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular social apps accessed several times a day among mobile users in the United States as of 2nd quarter 2017
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessions
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Facebook usage penetration in the United States from 2015 to 2022
- Facebook penetration in the United States from 2013 to 2020, by age group
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Most popular Facebook activities in the United States as of October 2017
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Reasons for internet users in the United States to not use Facebook as of October 2017
- Percentage of U.S. adults who use Instagram as of January 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)
- Reasons why consumers in the United States call out brands on social media as of July 2017
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016
- Pinterest user distribution rate in the United States from 2013 to 2019, by gender
- Social media penetration in Europe as of February 2014
- Penetration of leading social networks in Thailand as of 3rd quarter 2017
- Share of internet users to whom social media was important worldwide as of July 2013, by country
- Share of internet users worldwide who have at least one social media account as of 3rd quarter 2015. by gender
Premium Statistics
- Global social network penetration rate as of January 2019, by region
- Average daily time spent on selected social networks by adults in the United States from 2014 to 2019 (in minutes)
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Fastest-growing influencers on Instagram in the United States as of January 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram in the United States as of July 2018
- Most-followed travel influencers on Instagram in the United States as of November 2018
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Leading brands in the United States on social media in 2017, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2017, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)
- Instagram penetration rate in the United States from 2014 to 2019, by age group
- Countries with the most Instagram users in Latin America as of December 2018 (in millions)
- Distribution of total number of users of Instagram in Luxembourg as of January 2019, by age group and gender
- Share of individuals who used Instagram daily in Sweden in 2016, by age group
- Instagram usage penetration in Latin America in 2016, by education level
- Instagram penetration rate among young people in Japan in 2018, by occupation
- Instagram usage penetration in Latin America in 2016, by age
- Instagram usage penetration in Latin America in 2016, by gender
- Female users experience and interaction on Facebook in Italy in 2017
- Age distribution of French social media influencers in 2018
- Percentage of U.S. internet users who use Giphy as of January 2018, by annual household income (in U.S. dollars)
- Penetration rate of selected social networks in Nicaragua in 2016
- Share of wholesale and retail companies using social media in Italy 2014, by social media usage
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