Instagram: number of users in the United States 2019-2023

This statistic shows a forecast of the number of active Instagram users in the United States from 2019 to 2023. In 2023, the photo sharing site is projected to reach 120.3 million monthly active users in the United States, up from 107.2 million users in 2019.

The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over 136 minutes per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2019, an estimated 45 percent of the world’s population was using social networking, with Eastern Asia and North America having the highest penetration rate – 70 percent of the respective region's populations. Eastern Asia also placed first in a global ranking of mobile social media penetration according to geographical region.

As of April 2019, Facebook is by far the most popular social network with over 2.3 billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. As of of June 2018, there are an estimated 1 billion Instagram monthly active users worldwide. There are an estimated 107 million Instagram users in the United States alone, a number which is forecast to grow to almost 126 million in 2023.

According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported 60 million photos uploaded to Instagram every day.

Number of Instagram users in the United States from 2019 to 2023

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Release date

January 2020


United States

Survey time period

2018 to 2019

Supplementary notes

* Forecast
Internet users who access social network via any device at least once per month.

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