Advertising effectiveness in the U.S. 2016, by medium

The statistic shows information on advertising effectiveness in the United States as of June 2016, by medium. During a survey, 22 percent of respondents stated that they often purchase da product or service advertised in magazines.

Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium

Share of respondents who often do
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2016

Region

United States

Survey time period

June 15 to 20, 2016

Number of respondents

1,003 local media users

Method of interview

Online survey

Supplementary notes

Question: How often do you purchase a product or service advertised in the following media?
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising consumption and perception"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.