• Advertising effectiveness in the U.S. by medium 2016

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The statistic shows information on advertising effectiveness in the United States as of June 2016, by medium. During a survey, 22 percent of respondents stated that they often purchase da product or service advertised in magazines.

Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium

	Share of respondents who often do
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Source

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Release date

August 2016

More information

Region

United States

Survey time period

June 15 to 20, 2016

Number of respondents

1,003 local media users

Method of interview

Online survey

Supplementary notes

Question: How often do you purchase a product or service advertised in the following media?
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.