Zurich Insurance Group: ad spend in the U.S. 2012-2014

Zurich Insurance Group advertising spending in the United States from 2012 to 2014

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2015

Region

United States

Survey time period

2012 to 2014

Special properties

measured and unmeasured media

Supplementary notes

Figure for 2012 comes from an earlier AdAge publication.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you

Overview

6

Leading advertisers

5

Leading categories

6

Connected TV

8

Consumer attitudes

7

Further related statistics

11
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.