Real-time social media marketing information sources in the United Kingdom (UK) 2014

Published by Statista Research Department, Mar 19, 2014
This statistic displays real-time social media marketing information sources used by marketers in the United Kingdom in 2014. In 2014, 66 percent of respondents reported using Twitter trends and hashtags to support their real-time activity, while 56 percent used news sites as an information source.

What sources do you use to support your real-time social media marketing activity?

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Source

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Release date

March 2014

Region

United Kingdom

Survey time period

February 2014

Number of respondents

163 respondents

Special properties

marketers*

Method of interview

Online survey

Supplementary notes

* The source indicates: "Responses are collated from recognisable brands from both B2B (36%) and B2C (64%) from across FMCG, tech, pet food, retail, betting, pharmaceutical, banking and finance, travel, hotel chains, publishers, fashion, groceries, and automotive companies."

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