This statistic presents data on business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, broken down by device. In 2017, mobile B2B ad spend in the U.S. amounted to 1.53 billion U.S. dollars and it was projected to grow to 1.91 billion by the end of 2018.
- Media & Advertising›
- Advertising & Marketing ›
B2B digital ad spend in the U.S. 2013-2018, by device
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
Exclusive Premium Statistic
This statistic presents data on business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, broken down by device. In 2017, mobile B2B ad spend in the U.S. amounted to 1.53 billion U.S. dollars and it was projected to grow to 1.91 billion by the end of 2018.
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents data on business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, broken down by device. In 2017, mobile B2B ad spend in the U.S. amounted to 1.53 billion U.S. dollars and it was projected to grow to 1.91 billion by the end of 2018.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- 2013 to 2017
- Special properties
- includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
More information
- Region
- United States
- Survey time period
- 2013 to 2017
- Special properties
- includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Other interesting statistics
+
+Digital ad spend worldwide 2015-2017
Most effective digital marketing techniques 2018
+
+Advertising spending in the U.S. 2016, by medium
Digital ad spend growth 2016-2019, by format
Facebook: worldwide quarterly revenue 2010-2018, by segment
Consumer trust in different types of advertising worldwide 2007-2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Digital advertising in the U.S."
- Global overview
The most important statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
The most important statistics
- Advertising spending in the United States in 2016, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016, by medium
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)Revenue of digital advertising agencies in the U.S. 2013-2018
- Ad selling & sellers
The most important statistics
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2017
- Worldwide net display advertising revenue of leading online companies from 2014 to 2016 (in billion U.S. dollars)Global net display advertising revenue of online companies 2014-2016
- Leading U.S. online video advertising properties ranked in August 2016, by reachU.S. online video ad properties 2016, by reach
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
- Distribution of Twitter's annual revenues from 2010 to 2017, by segmentDistribution of Twitter's annual revenues 2010-2017, by segment
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Which factors best describe your organization’s approach to allocating digital media spend?Approaches to allocating digital media spend in the U.S. 2016
- Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
- Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
- Customer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital share of advertising spending in the Netherlands 2013-2019
- Digital share of advertising spending in Germany 2013-2019
- Digital share of advertising spending in France 2013-2019
- Digital share of advertising spending in European countries 2014
- Digital ad spend in Colombia 2016, by device
- Digital advertising spending in Sweden 2015, by industry sector
- Southeast Asia: digital advertising expenditure 2015-2020
- Digital ad spend growth in the U.S. 2011-2017, by industry
- Southeast Asia: digital advertising expenditure share 2015-2020
- CPG & consumer products industry digital ad spend in the U.S. 2016-2019
- Digital share of advertising spending in Finland 2013-2019
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Financial industry digital ad spend in the U.S. 2016-2019
- Digital share of advertising spending in Sweden 2013-2019
- Asia Pacific: digital advertising expenditure 2012-2018
- B2B customer satisfaction of fixed-line telephony services in Sweden 2012-2016
- Distribution of average DSO in B2B commerce in Great Britain in Q1 2017, by length
- U.S. B2B researcher share 2012-2014, by age
- Share of B2B sales on credit in the Netherlands 2013-2017
- U.S. B2B buyers: online research source effectiveness perception 2014
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising in Turkey
- TV advertising in the U.S.
- Programmatic advertising
- Advertising in Italy
Statistics on the topic
Free statistics
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
- Leading U.S. online video advertising properties ranked in August 2016, by reach
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2017, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Media planners' concerns with online advertising in the United States as of August 2016
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
Premium Statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Advertising spending in the United States in 2016, by medium (in billion U.S. dollars)
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Worldwide net display advertising revenue of leading online companies from 2014 to 2016 (in billion U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Revenue of Yahoo from 2009 to 2016, by segment (in million U.S. dollars)
- Which factors best describe your organization’s approach to allocating digital media spend?
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Most useful local advertising channels in the United States as of June 2016
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Leading search advertisers on Google in the United States in 2016, by desktop text ad clicks (in millions)
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Consumer attitude towards digital video advertising in the United States as of May 2016
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Share of advertising spending on digital advertising in the Netherlands from 2013 to 2019
- Share of advertising spending going on digital advertising in Germany from 2013 to 2019
- Share of advertising spending going on digital advertising in France from 2013 to 2019
- Share of advertising spending going on digital advertising in selected European countries in 2014
- Distribution of digital advertising spending in Colombia in 2016, by device
- Digital advertising expenditure in Sweden in 2015, by industry sector (in billion SEK)
- Digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Growth of digital advertising spending in the United States from 2011 to 2017, by industry
- Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- CPG and consumer products industry digital advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars)
- Share of advertising spending going on digital advertising in Finland from 2013 to 2019
- Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Financial services industry digital advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars)
- Share of advertising spending going on digital advertising in Sweden from 2013 to 2014, with a forecast to 2019
- Digital advertising spending in Asia Pacific from 2012 to 2018 (in billion U.S. dollars)
- B2B customer satisfaction of fixed-line telephony services in Sweden from 2012 to 2016
- Distribution of average days sales outstanding (DSO) in business to business commerce according to companies in Great Britain as of the first quarter of 2017, by length
- B2B researcher reach in the United States in 2012 and 2014, by age group
- Share of credit-based transactions in the total sales to B2B customers in the Netherlands from 2013 to 2017
- Share of B2B buyers in the United States who think the following online product research sources are helpful as of 2014
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
The Italian pharmaceutical market
The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.
Updated
Update & expansion: Country Reports
To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.