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B2B digital ad spend in the U.S. 2013-2018, by device
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B2B digital ad spend in the U.S. 2013-2018, by device
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
by A. Guttmann,
last edited
Jun 11, 2018
This statistic presents data on business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, broken down by device. In 2017, mobile B2B ad spend in the U.S. amounted to 1.53 billion U.S. dollars and it was projected to grow to 1.91 billion by the end of 2018.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by A. Guttmann,
last edited
Jun 11, 2018
This statistic presents data on business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, broken down by device. In 2017, mobile B2B ad spend in the U.S. amounted to 1.53 billion U.S. dollars and it was projected to grow to 1.91 billion by the end of 2018.
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- Release date
- December 2017
- Region
- United States
- Survey time period
- 2013 to 2017
- Special properties
- includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- 2013 to 2017
- Special properties
- includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Statistics
- Digital share of advertising spending in Denmark 2013-2019
- Digital share of advertising spending in Germany 2013-2019
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Digital share of advertising spending in Sweden 2013-2019
- Display ad expenditure in the Nordics 2017
- Digital ad spend in Colombia 2018, by device
- Digital share of advertising spending in the United Kingdom (UK) 2013-2019
- Southeast Asia: digital advertising expenditure 2015-2020
- Classifieds ad spend share in Brazil 2012-2019
- Advertising expenditure of total digital display in China 2012-2017
- Southeast Asia: digital advertising expenditure share 2015-2020
- Digital share of advertising spending in Finland 2013-2019
- Digital share of advertising spending in the Netherlands 2013-2019
- Digital ad spend in Colombia 2017-2018, by device
- Digital share of advertising spending in Norway 2013-2019
- Distribution of B2B invoice payment types in Finland 2016-2017
- Distribution of average DSO in B2B commerce in Great Britain in Q1 2017, by length
- Leading food wholesalers in the Netherlands 2018, by market share
- B2B customers late payments in Czechia 2018, by reason
- Share of B2B sales on credit in the Netherlands 2013-2017
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- Digital advertising in Latin America
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- BRICS advertising
- Advertising in Europe
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- Advertising in Turkey
- TV advertising in the U.S.
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Share of advertising spending going on digital advertising in Denmark from 2013 to 2019
- Share of advertising spending going on digital advertising in Germany from 2013 to 2019
- Growth in digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Share of advertising spending going on digital advertising in Sweden from 2013 to 2014, with a forecast to 2019
- Display ad expenditure in the Nordic countries in 2017 (in million U.S. dollars)
- Digital advertising spending in Colombia in 2018, by device (in billion Colombian pesos)
- Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019
- Digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Share of classifieds in digital advertising spending in Brazil from 2012 to 2019
- Advertising expenditure of total digital display in China from 2012 to 2017 (in million U.S. dollars)
- Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Share of advertising spending going on digital advertising in Finland from 2013 to 2019
- Share of advertising spending on digital advertising in the Netherlands from 2013 to 2019
- Distribution of digital advertising spending in Colombia in 2017 and 2018, by device
- Share of advertising spending going on digital advertising in Norway from 2013 to 2019
- Distribution of B2B invoice types in Finland from 2016 to 2017*
- Distribution of average days sales outstanding (DSO) in business to business commerce according to companies in Great Britain as of the first quarter of 2017, by length
- Leading companies in the B2B food market in the Netherlands in 2018, by market share
- Share of payment delays by business to business (B2B) customers in Czechia in 2nd quarter 2018, by reason
- Share of credit-based transactions in the total sales to B2B customers in the Netherlands from 2013 to 2017
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