It was measured that in 2018 business-to-business (B2B) digital advertising spending in the United States reached a little over five billion U.S. dollars, out of which 3.32 billion was devoted to desktop and 1.8 billion to mobile advertising. In 2019, B2B mobile advertising is set to surpass two billion U.S. dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)
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eMarketer. (January 7, 2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)." Chart. January 7, 2019. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. (2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2013 to 2019, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/ (last visited May 18, 2022)