It was measured that in 2018 business-to-business (B2B) digital advertising spending in the United States reached a little over five billion U.S. dollars, out of which 3.32 billion was devoted to desktop and 1.8 billion to mobile advertising. In 2019, B2B mobile advertising is set to surpass two billion U.S. dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Digital advertising in North America
North America
7
- Premium Statistic Digital advertising spending in North America 2017-2026
- Premium Statistic Digital ad spend growth in North America 2018-2026
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Digital ad spend growth in North America 2022, by format
- Premium Statistic Digital advertising spending in North America 2022, by country
- Premium Statistic GoogleAds CPC in North America 2022, by country
- Premium Statistic Programmatic ad spend in North America 2021, by country
Canada
8
- Premium Statistic Canada: internet ad revenue 2003-2021
- Premium Statistic Growth of digital advertising spending in Canada 2021-2025
- Premium Statistic Share of digital in ad spend in Canada 2020-2022
- Premium Statistic Canada internet ad revenue 2021, by type
- Premium Statistic Digital ad spend growth in Canada 2021, by format
- Premium Statistic Canada internet ad revenue 2021, by category
- Premium Statistic Programmatic ad spend in Canada 2017-2026
- Premium Statistic Attitudes towards online advertising in Canada 2022
Mexico
7
- Premium Statistic Mexico: digital advertising spending 2014-2021
- Premium Statistic Digital ad spend growth in Mexico 2020-2021
- Premium Statistic Mexico: digital ad spending 2015-2020, by format
- Premium Statistic Mexico: digital ad spend growth 2021, by format
- Premium Statistic Mexico: digital ad spend 2022, by industry
- Premium Statistic Mexico: programmatic ad spend 2017-2026
- Premium Statistic Attitudes towards online advertising in Mexico 2022
United States
8
- Premium Statistic Online marketing spending in the U.S. 2018-2022
- Premium Statistic Growth of digital advertising in the U.S. 2016-2021
- Premium Statistic Digital Market Outlook: digital advertising spending in the U.S. 2017-2026, by format
- Premium Statistic Growth of digital advertising revenue in the U.S. 2020-2022, by format
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2022, by industry
- Premium Statistic Programmatic display ad spending in the U.S. 2019-2023
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Further related statistics
20
- B2B digital ad spend in the U.S. 2015-2024
- Financial industry digital ad spend in the U.S. 2016-2023
- Digital ad spend in New Zealand 2007-2019
- Advertising expenditure of total digital display in China 2012-2017
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Internet ad spend in India 2006-2016
- Display ad expenditure in the Nordics 2017
- Southeast Asia: digital advertising expenditure share 2015-2020
- Colombia: digital ad spend 2018-2021, by device
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Indonesia: digital ad spend growth 2012-2018
- Australia: digital ad spend 2008-2016
- Online advertising spending growth in South Korea 2019-2023, by medium
- E-mail ad spend in the U.S. 2014-2019
- Brazil: B2B fixed-line telco revenue 2016-2025
- B2B digital ad spend growth in the U.S. 2020-2024
- B2B fixed-line telco revenue in Argentina 2016-2025
- Sales cycles change as a consequence of the COVID-19 pandemic in B2B tech market 2020
- Distribution of payment terms in B2B commerce in Great Britain 2017, by length
Further Content: You might find this interesting as well
Statistics
- B2B digital ad spend in the U.S. 2015-2024
- Financial industry digital ad spend in the U.S. 2016-2023
- Digital ad spend in New Zealand 2007-2019
- Advertising expenditure of total digital display in China 2012-2017
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Internet ad spend in India 2006-2016
- Display ad expenditure in the Nordics 2017
- Southeast Asia: digital advertising expenditure share 2015-2020
- Colombia: digital ad spend 2018-2021, by device
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Indonesia: digital ad spend growth 2012-2018
- Australia: digital ad spend 2008-2016
- Online advertising spending growth in South Korea 2019-2023, by medium
- E-mail ad spend in the U.S. 2014-2019
- Brazil: B2B fixed-line telco revenue 2016-2025
- B2B digital ad spend growth in the U.S. 2020-2024
- B2B fixed-line telco revenue in Argentina 2016-2025
- Sales cycles change as a consequence of the COVID-19 pandemic in B2B tech market 2020
- Distribution of payment terms in B2B commerce in Great Britain 2017, by length
eMarketer. (January 7, 2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)." Chart. January 7, 2019. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. (2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2013 to 2019, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/ (last visited March 27, 2023)
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph], eMarketer, January 7, 2019. [Online]. Available: https://www.statista.com/statistics/320259/b2b-ad-spend-usa/