Reasons for online file sharing and saving in Great Britain 2014, by age

This statistic shows the reasons for saving or sharing files on the internet in Great Britain in 2014, by user age. Of respondents aged 25 to 34, 64 percent cited protecting against data loss as their motivation for using online data storage services.

Reasons individuals saved or shared files on the internet in Great Britain in 2014, by age

Protection against data loss55%64%54%50%53%48%
Ability to use files from several devices or locations52%59%55%54%38%30%
Ease of sharing files with others50%58%53%48%46%45%
Larger memory space available40%47%43%34%47%32%
Access to large libraries of music, TV programmes or films24%22%17%21%20%28%
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Release date

August 2014


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group

16 years and older

Special properties

individuals who have used storage space on the Internet to share or save

Method of interview

Face-to-face interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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