Actions taken after viewing a mobile advertisement in the United Kingdom (UK) 2014

This statistic displays types of actions taken by mobile shoppers after viewing an advertisement on their device in the United Kingdom (UK) in 2014. Nearly a quarter of the respondents, 24 percent, reported considering purchasing a product or service.

Did you take any of the following actions after viewing an advertisement on your mobile device?*

Share of respondents
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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,922**

Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "You mentioned that you encountered an ad during the past 30 days on your [device]. Did you do any of the following after viewing the ad?"
** Smartphone: n = 1,133, tablet: n = 789
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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