Mobile ad spend for impressions with GDPR consent in the EEA H2 2018

The statistic presents the mobile advertising spending for impressions with GDPR consent in the European Economic Area during the second half 2018. Smaato discovered that the spending in GDPR-compliant ad impressions has increased over the considered period, reaching its peak in the last two weeks of November.

Mobile advertising spending for impressions with GDPR consent in the EEA* during the 2nd half 2018

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Source

In cooperation with
Smaato
Release date

February 2019

Region

Europe

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX);

Supplementary notes

*European Economic Area.
Index is based on 30 billion ad requests. May 25, 2018 is taken as reference with index 100.

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