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Webrooming penetration 2015 in Sweden, by product category

This statistic shows the webrooming penetration among digital consumers in Sweden as of March 2015, by product category. During the survey period it was found that 10 percent of consumers did online research on TV sets before buying them in-store.

Webrooming penetration in Sweden in 2015, by product category

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Sources

Release date

October 2015

Region

Sweden

Survey time period

November 2014 to April 2015

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Online panel

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