U.S. holiday shopping webrooming penetration 2013-2014

This statistic presents U.S. consumer plans regarding the usage of webrooming for their holiday gift purchases. During the 2014 survey period it was found that 23 percent of respondents were very likely to look at an item online before purchasing it in-store.

How likely are you to look at items online, go to the store to see the items, and then make your purchase at the store?

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Source

Release date

October 2014

Region

United States

Survey time period

September 2014*

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

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Statistics on "Holiday season shopping in Canada"

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