Awareness vs. purchasing intent for selected D2C brands by U.S. consumers in 2018

Awareness versus purchasing intent for selected D2C brands according to consumers in the United States in 2018

Awareness vs. purchasing intent for selected D2C brands by U.S. consumers in 2018 This statistic presents the awareness versus purchasing intent regarding selected D2C brands according to consumers in the United States in 2018. The brand with the highest awareness reach among consumers was the Dollar Shave Club. The company had an 81 percent awareness rate among consumers, with 33 percent reporting that they were either interested or had the intent to purchase an item from grooming products provider.
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Awareness versus purchasing intent for selected D2C brands according to consumers in the United States in 2018

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AwareInterested or purchasing
Dollar Shave Club81%33%
The Honest Co.54%25%
Harry's52%21%
Casper49%21%
Warby Parker32%15%
Bonobos30%12%
Julep29%14%
Madisonreed28%12%
Glossier25%13%
Stance22%11%
AwareInterested or purchasing
Dollar Shave Club81%33%
The Honest Co.54%25%
Harry's52%21%
Casper49%21%
Warby Parker32%15%
Bonobos30%12%
Julep29%14%
Madisonreed28%12%
Glossier25%13%
Stance22%11%
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This statistic presents the awareness versus purchasing intent regarding selected D2C brands according to consumers in the United States in 2018. The brand with the highest awareness reach among consumers was the Dollar Shave Club. The company had an 81 percent awareness rate among consumers, with 33 percent reporting that they were either interested or had the intent to purchase an item from grooming products provider.
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Release date
November 2018
Region
United States
Survey time period
November 2018
Number of respondents
4,000 respondents
Supplementary notes
D2C: Direct-to-consumer
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