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U.S. holiday shopping showrooming penetration 2013-2014

How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online?

by Statista Research Department, last edited Oct 9, 2014
U.S. holiday shopping showrooming penetration 2013-2014 This statistic presents U.S. consumer plans regarding the usage of showrooming for their holiday gift purchases. During the 2014 survey period it was found that 23 percent of respondents were very likely to look at an item in-store before purchasing it online.
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How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online?

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