Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of digital in B2B marketing spending in the U.S. 2016

Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

by A. Guttmann, last edited May 15, 2018
Share of digital in B2B marketing spending in the U.S. 2016 The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
Show more

Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
B2B marketing
B2B marketing

All Information
in one Presentation

B2B marketing

Everything On "B2B marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "B2B marketing "
  • Industry overview
  • Marketing strategies
The most important statistics
  • Marketing effectiveness
  • Content marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.