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Share of digital in B2B marketing spending in the U.S. 2016

Published by A. Guttmann, May 15, 2018
The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.

Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

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Release date

January 2017

Region

United States

Survey time period

November and December 2016

Number of respondents

200 respondents

Special properties

among B2B marketers from various industries

Method of interview

Online survey

Supplementary notes

Question: What percentage of your overall marketing budget goes to online marketing (vs. offline)?

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