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Share of digital in B2B marketing spending in the U.S. 2016
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Share of digital in B2B marketing spending in the U.S. 2016
Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
by A. Guttmann,
last edited
May 15, 2018
The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
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by A. Guttmann,
last edited
May 15, 2018
The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- November and December 2016
- Number of respondents
- 200 respondents
- Special properties
- among B2B marketers from various industries
- Method of interview
- Online survey
- Supplementary notes
- Question: What percentage of your overall marketing budget goes to online marketing (vs. offline)?
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2017
More information
- Region
- United States
- Survey time period
- November and December 2016
- Number of respondents
- 200 respondents
- Special properties
- among B2B marketers from various industries
- Method of interview
- Online survey
- Supplementary notes
- Question: What percentage of your overall marketing budget goes to online marketing (vs. offline)?
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Allocation of B2B marketing budgets in North America 2015
- Marketing budget distribution of B2B companies in Germany 2015
- SMBs - share of digital in marketing budgets 2013-2014
- Canada: allocation of digital marketing budgets 2015
- Leading digital marketing channels with planned budget increase in Canada 2016
- Distribution of marketing budget in the UK in 2013, by channel
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Digital marketing budget changes worldwide as of June 2015
- Annual SEO marketing budget in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Share of digital in marketing budgets in Slovenia 2016
- Digital marketing: share of UK companies planning to increase budgets 2013-2016
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Key challenges in delivering customer experience in marketing in Slovenia 2016
- Most effective business development methods of digital agencies in the UK 2014
- Digital retail marketing spend worldwide 2015-2020
- Canada: expected digital marketing activities 2015
- B2B buyers: online research sources usage in the U.S. 2014
Studies
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Denmark
- Digital marketing in Sweden
- Content marketing
- E-mail marketing
- AI use in marketing
- Social media marketing
- Marketing technology implementation
- E-mail marketing in the United Kingdom (UK)
- B2B Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- SME marketing in the U.S.
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Which three would you say are the most important objectives for your organisation?
- Budget allocation of B2B marketing budgets in North America in 2015
- Marketing budget distribution of B2B companies in Germany in 2015
- What percentage of your marketing budget is spent on internet or mobile marketing?
- Percentage of marketing budgets allocated to digital in marketing in Canada as of March 2015
- Share of marketing leaders planning to increase budgets on selected digital marketing activities in Canada as of March 2016
- Which percentage of your total marketing budget is typically spent on these channels?*
- What percentage of your marketing budget is spent on internet or mobile marketing?
- Digital marketing budget changes over a four year time span according to marketers worldwide as of June 2015
- How much do you spend on search engine optimization per year?
- How much do you spend on paid search per year?
- Share of marketing budget assigned to digital marketing in companies in Slovenia in 2016
- Share of companies planning a digital marketing budget increase in the United Kingdom (UK) from 2013 to 2016
- Please select the top two challenges you face in relation to social media marketing.
- Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015
- Organizational challenges in delivering customer experience in marketing in Slovenia in 2016
- What are the most effective business development methods or ways of getting new clients?
- Digital retail marketing spending worldwide in 2015 and 2020 (in billion U.S. dollars)
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Share of B2B buyers using select sources for online product research in the United States in 2014
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