Share of digital in B2B marketing spending in the U.S. 2016

Published by
J. G. Navarro,
Jan 6, 2023
The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.

Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2017

Region

United States

Survey time period

November and December 2016

Number of respondents

200 respondents

Special properties

among B2B marketers from various industries

Method of interview

Online survey

Supplementary notes

Question: What percentage of your overall marketing budget goes to online marketing (vs. offline)?

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising UK
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu