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Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016

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Share of digital in B2B marketing spending in the U.S. 2016 The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
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Description

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The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
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Release date
January 2017
Region
United States
Survey time period
November and December 2016
Number of respondents
200 respondents
Special properties
among B2B marketers from various industries
Method of interview
Online survey
Supplementary notes
Question: What percentage of your overall marketing budget goes to online marketing (vs. offline)?
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