Manufacturer share of U.S. retail ad support for analgesics 2014

This statistic shows the manufacturer share of U.S. retail ad support for analgesics in 2014. In that year, private label manufacturers' were the leading advertisers of analgesics with a 33.4 percent share of U.S. retail ad support.

Manufacturer share of U.S. retail advertisement support for analgesics in 2014

ManufacturerManufacturer share
Private label manufacturer33.4%
Bayer26.8%
Pfizer Consumer Healthcare16.7%
McNeil Consumer Healthcare9.6%
Novartis Consumer Health7.1%
Prestige Brands International2.3%
BedRock Brands1.5%
Procter & Gamble0.7%
Undefined0.3%
McKesson0.3%
Hyland's0.2%
Alva-Amco Pharmacal0.2%
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Sources

Release date

March 2015

Region

United States

Survey time period

2014

Supplementary notes

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