During the first quarter of 2024, 2.3 percent of visits to e-commerce websites in the Netherlands converted to purchases. In the UK, online shopper conversion rates stood at 2.2 percent.
Mobile takes over e-shopping
Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2023, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.
Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region
Country/region
Q1 '23
Q2 '23
Q3 '23
Q4 '23
Q1 '24
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Salesforce Research. (June 10, 2024). Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack
Salesforce Research. "Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region." Chart. June 10, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack
Salesforce Research. (2024). Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack
Salesforce Research. "Conversion Rate of Online Shoppers Worldwide from 1st Quarter 2023 to 1st Quarter 2024, by Country and Region." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack
Salesforce Research, Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region Statista, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack (last visited September 01, 2024)
Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region [Graph], Salesforce Research, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/?utm_medium=email&utm_source=substack